PhoCusWright Reception Desk Open For The Travel Innovation Summit

Hall of States, Lobby Level

Register or check in, and collect your conference materials. PhoCusWright Reception is the go-to spot for all your needs.

Breakfast: Buzz and Brew

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Share breakfast with industry colleagues, make connections, and bask in the buzz of opening day.

Innovator and Exhibitor Showcase

Culturekeepers Halls West and South, Lobby Level and Kierland Grand Ballroom, Lobby Level

The Innovator and Exhibitor Showcase is open for business and abuzz with activity. Meet The Travel Innovation Summit demonstrators and connect with exhibitors one on one. And be sure to visit the AOL Buzz Bar for a refreshment at any time!

The Travel Innovation Summit

Thirty-four innovators from around the world show off the travel industry's latest creations. Check out the innovations impacting travel planning, purchasing, and memorializing.

Welcome To The Travel Innovation Summit

Don't miss the introduction of the morning innovators and learn how to vote for your favorite demonstration using our real-time wireless polling devices. To achieve accurate balance, polling results are weight-adjusted in instances of several people voting from the same organization; voting is limited to the Phoenix audience.

1.1 Voyavo

#voyavo

Product Name: Add to Trip
#voyavo

Joe Preston, Founding Partner and Business Development, Voyavo

1.2 TrustYou

#TrustYou

Product Name: TrustYou Analytics; TrustYou Semantics
#TrustYou

Benjamin Jost, Co-Founder and Managing Director, TrustYou

1.3 Revinate

#Revinate

#Revinate

Kyle Duffy, Vice President of Global Accounts, Revinate

1.4 Amadeus IT Group

#amadeusone

Product Name: Amadeus One
#amadeusone

Mary Keagul, Senior Vice President, Product Development, Amadeus North America

1.5 Movitas

#movitas

#movitas

Chuck Sacco, Vice President, Client Strategy, Movitas

1.6 Inntopia

#inntopia

#inntopia

Trevor Crist, CEO, Inntopia

Critics Circle (1 of 6)

#phocuswright

#phocuswright
The Critics Circle may not have judging power, but these industry leaders do have the power of the microphone. Listen as they weigh in on the first batch of innovator demonstrations.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

1.7 SilverRail Technologies

#silverrail

Product Name: Trax (short for Train Exchange)
#silverrail

Aaron Gowell, Founder and CEO, SilverRail Technologies

1.8 Innovator Withdrawn

1.9 goby Technologies Inc.

#goby

Product Name: goby
#goby

Mark Watkins, Co-Founder and CEO, goby Technologies Inc.

1.10 AFAR Media

#AFARconnect

#AFARconnect

Dan Orum, President, AFAR Media

1.11 FlyMuch Inc.

#flymuch

#flymuch

Brian Zuercher, Co-Founder and CMO, FlyMuch Inc.

Critics Circle (2 of 6)

#phocuswright

#phocuswright
Don't head to lunch without hearing the critics debate what's hot, what's only lukewarm… and what has the potential to cook up major change.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

Lunch

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Grab a bite to eat and power up for an afternoon of innovation. This is an ideal time to schedule lunch with an exhibitor and learn more about that new product you've been eyeing.

The Young Leaders Summit: Town Hall and Lunch

Rainmakers Ballroom A, Lower Level

(Exclusively for The Class of 35)
The Class of 35 convenes for the very first time. Get to know your fellow stars over a casual and interactive lunch.

Moderated by

Tahnee Perry, Director, Event Sales and Marketing, PhoCusWright Inc.

Carroll Rheem, Director, Research, PhoCusWright Inc.

Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.

Welcome Back!

Do not miss the introduction of the innovators.

Social Media + Travel = Like, Follow, Book?

#phocuswright
Does social media really influence traveler decisions, or is it just “like” to have? Early indications show that social media ROI may already be happening. PhoCusWright will share research from consumer surveys and Compete tracking to show how travel and social media are intertwined.

Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

2.1 UsingMiles.com

#UsingMiles

#UsingMiles

Austin Veith, Co-Founder and CEO, UsingMiles.com

2.2 Everbread

#haystack

Product Name: Haystack
#haystack

Assen Vassilev, Co-Founder and Vice President, Strategy and Business Development, Everbread

2.3 e-channel search

#echannelsearch

Product Name: Dynamic Creative
#echannelsearch, #DynamicCreative

Frank Grasso, Founder and CEO, e-channel search

2.4 mileBlaster

#mileblaster

#mileblaster

Jack Costello, CEO, mileBlaster

2.5 Off & Away

#offnaway

#offnaway

Doug Aley, Founder and CEO, Off & Away

Critics Circle (3 of 6)

#phocuswright

#phocuswright
The critics comment on the latest segment of innovator demonstrations.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

2.6 TripAlertz.com

#tripalertz

#tripalertz

Brendan Murphy, Founder and Chief Inspiration Officer, TripAlertz.com

2.7 CruiseLabs

#cruiselabs

Product Name: NexWav
#cruiselabs

David Tossell, CEO, CruiseLabs

2.8 GroundLink

#groundlink

#groundlink

Alex Mashinsky, Founder and CEO, GroundLink

2.9 Kony Solutions Inc.

#KonySolutions

Product Name: The Kony Mobile Application Platform
#KonySolutions

Stewart Elliot, Director, Travel, Americas, Kony Solutions Inc.

2.10 GEKKO Ltd.

#gekko

Product Name: GEKKO.com
#gekko

Michel Cassius, CEO, GEKKO Ltd.

2.11 Kukunu

#kukunu

#kukunu

Itamar Lesuisse, CEO, Kukunu

Critics Circle (4 of 6)

#phocuswright

#phocuswright
The Critics Circle returns to offer commentary, kudos, and critiques.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

Break: Nosh and Negotiate

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Enjoy a snack, compare notes on the demonstrations, and connect with that hot prospect. You have time to do all three during this extended break.

Online Travel 2010-2012: Top Trends in U.S. and Europe

Just released! PhoCusWright presents findings from its annual U.S. Online Travel Overview, 10th Edition and European Online Travel Overview, Sixth Edition.

CEO Welcome: Behind-the-Scenes Tour

Attendee Services, Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

All conferences are the same, right? WRONG!

Travel companies work hard to differentiate themselves and resist commoditization. PhoCusWright feels the same way about travel industry conferences. In fact, professional production is one of the six attributes that differentiate it from other travel events.

Step behind the scenes with PhoCusWright CEO, Philip Wolf, architect of the annually acclaimed PhoCusWright Conference. Although this event is best known for those taking the stage, the secret sauce lies in the unseen.

Join Philip on a private tour of the technology and people that make things come to life. From the speaker green room to the array of equipment, you experience the inner workings up close. Meet the dozens of professionals, including the producer and director, who orchestrate the special experience. Philip is known to share a few stories from the beginnings in 1994 as well.

The tour is limited to 50 people; book online.

Welcome Back!

Do not miss the introduction of the innovators.

3.1 Sonata Software Ltd. (ALPHA)

#Sonata_Software

Product Name: ARMOR
#Sonata_Software

Mahesh Shastry, Senior Vice President, Travel, Transportation and Logistics Business, Sonata Software Ltd.

3.2 Limos.com

#limos

Product Name: Limos.com (Retail Product), ForGround.com (Business Product), GroundClick.com (Web Services/B2B Product)
#limos

T.J. Clark, President and CEO, Limos.com

3.3 VAYANT Travel Technologies

#vayant

Product Name: Vayant OneSearch: MultiLine, MultiLine+, Find-X, Find-A; Vayant Microproducts
#vayant

Atanas Z. Christov, CEO, VAYANT Travel Technologies

3.4 TripTelevision

#TripTelevision

Product Name: Travel Content Store
#TripTelevision

Kulin Strimbu, President and CEO, TripTelevision

3.5 Stash Hotel Rewards

#stashrewards

#stashrewards

Jeffrey Low, Founder and CEO, Stash Hotel Rewards

3.6 Lixto Inc.

#lixto

Product Name: Price Intelligence Suite
#lixto

Jason Houle, Vice President, Travel Solutions, Lixto Inc.

Critics Circle (5 of 6)

#phocuswright

#phocuswright
Find out if you agree with the critics as they share their take on the latest innovator demonstrations.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

3.7 Vacation Relation

#vacationrelation

#vacationrelation

Peter Sullivan, Co-Founder and CEO, Vacation Relation

3.8 Bonvoy

#bonvoy

#bonvoy

Mujteba Naqvi, Founder and CEO, Bonvoy

3.9 Hipmunk Inc.

#thehipmunk

Product Name: Hipmunk
#thehipmunk

Adam Goldstein, Co-Founder and CEO, Hipmunk Inc.

3.10 Gogobot

#gogobot

#gogobot

Travis Katz, Founder and CEO, Gogobot

3.11 Corporate O

Product Name: www.travelvtopics.com
#CorporateO

Carlos Cayon, CEO, Corporate O

Critics Circle (6 of 6)

#phocuswright

#phocuswright
The Critics Circle provides fodder for cocktail-hour discussion about the day's innovations.

Rod Cuthbert, Founder and Chairman Emeritus, Viator Inc.

Sophie Forest, Managing Partner, Brightspark Ventures

Jim Hornthal, Chairman, Triporati Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

Closing Remarks

#phocuswright

#phocuswright

Philip C. Wolf, President and CEO, PhoCusWright Inc.

The Travel Innovation Summit Cocktail Reception

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Toast the day's events with the most influential group of travel leaders anywhere. Experience the excitement as you mix, mingle, and meet future partners.

Dine Around the Kierland!

Tuesday's Dine Around provides an opportunity to forge friendships and collaborations while dining at one of The Westin Kierland or Kierland Commons' Main Street restaurants. All restaurants offer a special PhoCusWright menu in addition to their regular dinner menu. The Commons is located adjacent to (and a short walk – or complimentary shuttle ride – away from) The Westin Kierland. Refer to the program for restaurant options and contact information to make your reservation.

Bobby's Restaurant and Jazz Lounge – a Mancuso Restaurant +1 480 556-0770 (Italian) Kierland Commons
The Greene House +1 480 889-9494 (American) Kierland Commons
Mastro's Ocean Club Fish House +1 480 443-8555 (Seafood) Kierland Commons
Morton's The Steakhouse +1 480 951-4440 (American) Kierland Commons
Nellie Cashman's +1 480 624-1332 (Southwestern-Mediterranean) Westin Kierland
NoRTH +1 480 948-2055 (Italian) Kierland Commons
Tommy Bahama's Restaurant +1 480 505-3668 (American) Kierland Commons
Zinc Bistro +1 480 603-0922 (European) Kierland Commons

#tcamp7 – Appy Hour

Rainmakers Ballroom A, Lower Level

Presented by Tnooz – Talking Travel Tech
Tnooz hosts #tcamp7 – Appy Hour – an informal barcamp for demos and chatter about all things mobile in travel. Come join mobile device, platform, and app sponsors in a relaxed setting, see what's hot in travel apps and social media, and join the buzz about The Travel Innovation Summit. Enjoy complimentary refreshments with colleagues and new friends. Appy Hour is open to all registered attendees.

PhoCusWright Reception Desk Open

Hall of States, Lobby Level

Register or check in, and collect your conference materials. PhoCusWright Reception is the go-to spot for all your needs.

Breakfast

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Get ready for day two. Connect with colleagues, review your workshop schedule, and figure out how to land that big deal over an energizing breakfast.

The Young Leaders Summit Breakfast

Kirkland, Lower Level

(Exclusively for The Class of 35)
Start your day with a cup of joe and good eats and share your views on Tuesday's Travel Innovation Summit.

The Young Leaders Summit Meet Your Mentors

Kirkland, Lower Level

(Exclusively for The Class of 35)
Industry leaders join the group and share their experiences as they climbed the so-called corporate ladder.

Richard N. Barton, Chairman, TravelPost (also, Co-Founder and Executive Chairman, Zillow and Expedia's founder and first CEO)

Stephen Kaufer, President and CEO, TripAdvisor

Barrie Seidenberg, President and CEO, Viator Inc.

Brian Sharples, Co-Founder and CEO, HomeAway Inc.

Philip C. Wolf, President and CEO, PhoCusWright Inc.

Innovator and Exhibitor Showcase

Culturekeepers Halls West and South, Lobby Level and Kierland Grand Ballroom, Lobby Level

Meet with the exhibitors and The Travel Innovation Summit innovators one on one. And be sure to visit the AOL Buzz Bar for a refreshment at any time!

Workshops

Workshop locations posted on site

Industry leaders present dynamic content, covering a variety of the hottest topics for the travel marketplace. Five 45-minute workshops are offered simultaneously at three times throughout the morning. All workshops will be available on-demand at My Conference through May 31, 2011.

Workshop Session 1

Workshop locations posted on site

Exploring Consumer Behavior On The Path To Purchase

#expediamedia

Rainmakers Ballroom, Lower Level

Presented by: Expedia Media Solutions
#expediamedia
Gain insight into consumer online behavior while researching, shopping, and booking travel. Delve into Expedia's data by reviewing a research study conducted by Compete that analyzes the path to conversion, assessing behavior from search to booking. Learn to develop a practical strategy with clear tactics on how you can market to this the "in-market" travel audience.

Kevin Malone, Senior Associate, Travel Practice, Compete Inc.

Maziar Sattari, Director, Product & Marketing, Expedia Media Solutions

Ready, Fire, Aim – Bridge the Gap Between Leading Edge Innovations and Business Strategies

#intellectualventures

Herberger Ballroom 2, Lower Level

Presented by: Intellectual Ventures
#intellectualventures
This thought-provoking discussion features a panel of distinguished business leaders sharing their experiences, best practices, and insights. Topics for discussion include: how to develop a culture of innovation, allocating and protecting investments in innovation, and the effectiveness of patent strategies.

Simon Breakwell, Co-Founder and COO, TravelPost.com Inc.

Terrell B Jones, Chairman, Kayak.com

Robert P. Merges, Professor of Law at U.C. Berkeley and Managing Director, Ovidian Group LLC

Moderated by

Ivan Chaperot, Licensing Executive, Intellectual Ventures

Mobile for Business Travelers, Events, and Conferences

#mobile

Herberger Ballroom 3, Lower Level

Presented by: QuickMobile Inc., Cornell University School of Hotel Administration, and PhoCusWright's Innovation Edition
#mobile
Mobile technologies are revolutionizing the way business travelers work and play. Conferences and events are using mobile agendas and personalized schedules, social networking, rich media, location-based services, RFID, QR codes, and a plethora of other cutting-edge mobile technologies. Business travelers are using the mobile platform to manage their itinerary, navigate to their destination, and maximize their productivity.

Mobile solutions for business travelers and the events/conference sector are changing fast, and a multitude of new mobile services create a confusing ecosystem. Multiple platforms, multiple devices – and a myriad of strategies to consider.

This workshop helps you understand and navigate the complex world of mobile solutions. Attendees learn the findings of research conducted by The Center for Hospitality Research at Cornell University studying mobile preferences among U.S. business travelers.

Susan Steinbrink, Senior Research and Corporate Market Analyst, PhoCusWright Inc.

Rohit Verma, Ph.D. Professor, Service Operations Management and Executive Director, Center for Hospitality Research School of Hotel Administration, Cornell University

Moderated by

Norman L. Rose, Senior Technology and Corporate Market Analyst, PhoCusWright Inc.

IHG Case Study: Moving from Near-Time to Real-Time Email Marketing

#strongmail

Greenway, Lower Level

Presented by: StrongMail
#strongmail
Consumers increasingly expect enterprises to provide them with real-time, personalized service and communications that are tailored to their preferences. Several years ago, IHG made a strategic decision to align with their customer expectations and transition to a real-time marketing organization, using email as critical component of their overall strategy. This session provides a deep dive into how one of the largest hotel chains in the world has increased revenue and customer satisfaction through the following:

• Deliver highly personalized, one-to-one email messages in less than two seconds
• Tighter integration with Unica and Teradata drives advanced levels of targeting, segmentation, offer personalization, and analytics
• 81% reduction in time to build and deploy dynamic emails
• Reduced costs and streamlined processes
• Centralized email marketing operations with improved local access for regions
• Real-time access to customer response data allows other enterprise systems to operate more efficiently with a complete and current view of the customer
• Scalability to accommodate business growth

Kara Trivunovic, Senior Director, Strategic Services, StrongMail Systems Inc.

Evolution of Hospitality Search Marketing: Social Commerce and Mobile Commerce

#travelclick

Herberger Ballroom 1, Lower Level

Presented by: TRAVELCLICK
#travelclick
Now that social networks have bypassed Google as the top vehicle for search, the industry needs to revisit search marketing and what channels can best drive traffic and conversion. How can hotels compete in an environment dominated by user-generated content, viral video, and consumer reviews/comments across multiple channels? The addition of new social networking sites and mobile channels driving new e-commerce models is a game changer. This workshop addresses key issues that hoteliers must consider in the years ahead to compete and win in the new e-commerce environment, including:

• What is the current state of search technology?
• Which mergers, acquisitions, and partnerships will impact the future of social e-commerce and mobile commerce?
• How are major search channels balancing the new challenges to improve coverage and relevance of their display results while maximizing advertising revenue?
• How does emerging competition from metasearch engines and social media networks affect hoteliers' search strategy?
• What can hotels do today to cost-effectively improve their search engine placement results, for both organic and paid listings?
• How will the search marketing landscape shift in the next five years – and how can hoteliers prepare to compete in the new order of the digital world?

Kristi White, Director of Revenue Optimization, TRAVELCLICK Inc.

Break: Chai and Chatter

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Pause to take stock of the valuable connections you have made and how these new potential partners could boost your bottom line. The Travel Innovation Summit special announcement is during this break.

The Travel Innovation Summit Special Announcement

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Which innovators have earned their Five Minutes of Fame? And which still have a shot at the "PhoCusWright Travel Innovation Summit Winner" award? Find out who the finalists and runners-up are at the same time they do.

Workshop Session 2

Workshop locations posted on site

The Future of Mobile Commerce and Consumer Experience

#Akamai

Rainmakers Ballroom, Lower Level

Presented by: Akamai Technologies
#Akamai
Is mobile commerce moving to mainstream? On the one hand, mobile apps and websites have been created but are consumers browsing, shopping, buying? In the center of this is the mobile user experience and using the device to optimize the mobile shopping experience. This session is centered around mobile user experience and where this is all going. How will the smartphone be used for shopping in the future?

Pedro Santos, Chief Strategist, eCommerce, Akamai Technologies Inc.

Harnessing The Irrational Consumer

#cartrawler

Greenway, Lower Level

Presented by: CarTrawler
#cartrawler
CarTrawler demonstrates how irrational patterns in the cognitive behavior of consumers can be harnessed to optimize the display – and consequently the conversion rates and revenue per customer – of a "business-as-usual" price led car rental website. The research in question has been developed at MIT and Duke University under the direction of world leaders in behavioral economics. CarTrawler demonstrates, using real life examples (and a few unfortunate guinea pigs), how it has developed the technology around these concepts within travel.

Bobby Healy, CTO, CarTrawler

Turbulence in the Travel Industry's Recovery

#Recovery

Herberger Ballroom 3, Lower Level

Presented by: Compete
#Recovery
Compete shares updates to the proprietary analysis it presented at the 2009 PhoCusWright Conference. The 2009 version addressed consumer elasticity in the travel space by category, including identifying early indicators of the recovery. While everyone in the travel space had hoped that by 2010 they would be basking in the glow of recovery, at best consumers have sent mixed signals. This 2010 presentation updates the industry on the recovery indicators and offers insights on how to manage through the mixed signals.

Ryan Williams, Director, Travel, Compete Inc.

Local, Mobile, Social

#location3LMS

Herberger Ballroom 2, Lower Level

Presented by: Location3 Media
#location3LMS
Learn how to optimize your local listings, increase local online exposure, monitor reviews, engage with users on social check-in networks, target local users on their smartphones, and more. Walk away with a firm understanding of the space and tactics that will work for your brand.

Andrew Beckman, CEO, Location3 Media

Alex Porter, President, Location3 Media

How to Leverage Emerging Digital Channels to Engage the Hyper-Interactive Traveler

#range

Herberger Ballroom 1, Lower Level

Presented by: Range Online Media Inc.
#range
With esteemed travel and hospitality brands in their client family (including Accor Hotels North America, Wyndham Hotels and Resorts, Perfect Escapes and Viator), Range Online Media gathers panelists that have spent years in the travel marketing trenches to share their experiences and help you walk away with actionable tactics to reach your marketing goals. Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive online marketing services, and strives to provide its clients with the most current campaign strategies and tactics.

Parks Blackwell, Director, New Client Development and Operations, Range Online Media Inc.

Adam Medros, Vice President, Product, TripAdvisor

Venessa Moreno, Senior Account Leader, Range Online Media Inc.

Gordon Whitten, Founder and CEO, Sojern

Break: Refuel, Recap, Reconnoiter

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Signed the deal already? Congratulations. Take a quick break for a refreshing snack and then get back to business.

Center Stage Speaker and Talkbacker Briefing

Theater, Kierland Grand Ballroom, Lobby Level

(Exclusively for speakers and talkbackers. The Class of 35 is also invited to attend.)

Workshop Session 3

Workshop locations posted on site

Virtual Meetings eXpert and Telepresence – Enhancing Your Meeting Experience and Extending Your Reach

Greenway, Lower Level

Presented by: American Express Business Travel
Have travel restrictions limited your access to customers recently? Do you wish you could collaborate more frequently with your colleagues across the globe? What options do you have if you can't meet face to face?

Travel alternatives are gaining prominence for corporations and travelers alike. Moving beyond conference calls and webinars, innovative telepresence meetings offer a real alternative to traveling – which drives savings and ultimately enhances productivity and employee satisfaction. Join American Express Business Travel and Cisco Systems for an insightful look at ways you can effectively manage your travel and be more successful.

Michel La Bianca, Vice President, Global Travel Technology Strategy, American Express Company

Rob Redford, Vice President, Marketing, Global Enterprise, Cisco Systems Inc.

Consumer Sentiment Overload? Monitoring Social Media,
Search, and Email

#ExperianMkt

Herberger Ballroom 3, Lower Level

Presented by: Experian Marketing Services
#ExperianMkt
The Internet continues to evolve as the dominant travel research and booking vehicle. With countless online destinations for travelers to share opinions and experiences, a marketer's distribution network can be a mere click away from these evolving engagement points. Attend to explore how social media, search, and email are affecting the travel industry and how to use them to drive marketing initiatives. Get answers to questions such as "Who are the fans and creators of user-generated travel content?" and "What can search tell us about consumer sentiment and travel issues?" Understand the search behavior within the purchasing funnel, learn to tailor email marketing campaigns to influence perception, and hear a case study presented by a leading online travel player demonstrating their search and social initiatives.

Heather Dougherty, Director of Research, Experian Hitwise

Andrew Elkins, Supervisor Campaign Planning, Carnival Corporation

Marketing With Mobile

#pcwGmobile

Rainmakers Ballroom, Lower Level

Presented by: Google
#pcwGmobile
Mobile Web adoption is ramping up eight times faster than the desktop Web did in the 1990s. By 2013, mobile phones will overtake PCs as the most common way to access the Web, driven predominantly by smartphone adoption. Devices like Nexus One, Droid, and the iPhone are powerful computers with eyes (camera), ears (microphones), voice (speakers), skin (touch screens), and location sensors (GPS). This changes the way users interact with their devices and with the Web. How can travel marketers embrace these developments and leverage the innovative, powerful, and intuitive advertising tools designed especially for the mobile platform?

George Meredith, Account Executive, Mobile Display, Google Inc.

Carrie Steele, Senior Mobile Advertising Specialist, Google Inc.

Essential Paid Search Tactics for Travel

#PPCTactics

Herberger Ballroom 2, Lower Level

Presented by: RKG: The Rimm-Kaufman Group
#PPCTactics
The search engines are still THE BEST way to connect your customers' intent with the products and services you deliver. In this session, RKG demonstrates tactics, and presents case studies and up-to-the-minute developments on the best strategies for driving more from your paid search program. This session is not for the faint of heart! Delve into essential tactics for travel advertisers such as:

• The latest impacts of Google Instant and how to leverage these changes for your advantage.
• Travel implications from the front lines of the Yahoo-Bing Alliance.
• Bid strategies to make more money NOW, including:
• Implementing inventory-based bidding
• Using effective and thorough geotargeting
• Anticipatory bidding based on seasonality
• Including multichannel attribution in paid search bids

Ryan D. Gibson, Vice President of Marketing, The Rimm-Kaufman Group, LLC

Is Everybody Happy? Enhancing The Online Shopping Experience For All Your Customers

#happycustomers

Herberger Ballroom 1, Lower Level

Presented by: Tealeaf
#happycustomers
Online searches and shopping have dramatically simplified consumers' lives, but recent research shows that some customers still have trouble completing their online transactions. How do you make the smart decisions to optimize your website and foster a customer-friendly operation to insure that every customer visit is a successful one? In this workshop, Michael P. Diliberto, chief information officer, North America of Priceline.com Inc., discusses how a combination of tools and a customer-centric culture help identify the small incremental changes that eliminate customer struggles while increasing revenue. Geoff Galat, vice president, worldwide marketing, addresses how many leading travel companies are successfully applying a customer filter against their online businesses to achieve success across all channels and mediums.

Michael P. Diliberto, CIO North America, Priceline.com Inc.

Geoff Galat, Vice President, Worldwide Marketing, Tealeaf Technology Inc.

Lunch and The Travel Innovation Summit Award Ceremony

Pavilion, exit from Culturekeepers Hall South, Lobby Level

Power up with a long lunch as you watch The Travel Innovation Summit award ceremony. The finalists and runners-up get kudos before moving on to pitch the audience at Center Stage.

Following lunch, Center Stage starts promptly at 2:00 pm; Theater doors open at 1:15 pm. With record attendance, we recommend taking your seat early.

Center Stage Sessions

Opening Monologue: Part I

Philip C. Wolf, President and CEO, PhoCusWright Inc.

Executive Roundtable: 2009 Travel Innovation Summit Finalists Reunion

Matt Hauser, Vice President, Technology Sales, Translations.com

Denis Lacroix, Vice President, Product Development, Sales and e-Commerce Platforms, Amadeus IT Group S.A.

Joost Schreve, Founder and CEO, GlobalMotion Media Inc.

Jordan Stolper, Co-Founder and CEO, gliider

Moderated by

Bob Offutt, Senior Technology Analyst and Editorial Director, Innovation Edition, PhoCusWright Inc.

Norman L. Rose, Senior Technology and Corporate Market Analyst, PhoCusWright Inc.

Keynote: HomeAway

Brian Sharples, Co-Founder and CEO, HomeAway Inc.

Talkback (15 min): Industry peers lead Q&A

Julian Castelli, CEO, VacationRoost.com

Erik Hovanec, CEO, LeisureLink Inc.

Executive Interview: Kayak

Steve Hafner, Co-Founder and CEO, Kayak.com

One-on-one interview with

Cathy A. Schetzina, Director, Communications and Senior Research Analyst, PhoCusWright Inc.

Break: Cake Calls

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Coffee and snacks are served in the Exhibitor and Innovator Showcase, a central point for attendees, speakers, and sponsors to meet, relax, and discuss the afternoon's highlights.

Five Minutes of Fame: Runner-Up (1 of 3)

The runners-up from Tuesday's (November 16) Travel Innovation Summit present their innovations.

Benjamin Jost, Co-Founder and Managing Director, TrustYou

Executive Interview: Orbitz Worldwide and Travelocity Global

Barney Harford, President and CEO, Orbitz Worldwide Inc.

Hugh Jones, President and CEO, Travelocity Global

Two-on-two interview with

Carroll Rheem, Director, Research, PhoCusWright Inc.

Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

Keynote: TravelPost.com

Richard N. Barton, Chairman, TravelPost (also, Co-Founder and Executive Chairman, Zillow and Expedia's founder and first CEO)

Talkback (15 min): Industry peers lead Q&A

Larraine Voll Morris, Vice President, Global eDistribution, Marriott International Inc.

Barrie Seidenberg, President and CEO, Viator Inc.

Keynote: Travelport

Jeff Clarke, President and CEO, Travelport Inc.

Talkback (15 min): Industry peers lead Q&A

Philippe Chérèque, Executive Vice President, Commercial, Amadeus IT Group

Flo M. Lugli, Executive Vice President, Marketing, Wyndham Hotel Group

Five Minutes of Fame: Finalist (1 of 4)

The travel industry's four hottest, most innovative Web- and mobile-based applications – selected by the audience of Tuesday's (November 16) Travel Innovation Summit – present their innovations. A blue ribbon-panel of judges will select one winner.

Stewart Elliot, Director, Travel, Americas, Kony Solutions Inc.

Executive Interview: TripAdvisor

Stephen Kaufer, President and CEO, TripAdvisor

One-on-one interview with

Philip C. Wolf, President and CEO, PhoCusWright Inc.

Online Conference Wrap-up

David Juman, Online Conference Moderator, PhoCusWright Inc.

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

Susan Steinbrink, Senior Research and Corporate Market Analyst, PhoCusWright Inc.

Center Stage Gala Party

Pool (rain backup: Pavilion, exit from Culturekeepers Hall South, Lobby Level)

The party that travel's "A-list" will be talking about tomorrow! Don't miss the fun or the unrivaled networking opportunity. "Shake it" as you connect with the industry's movers and shakers. Your badge is required for admission.
Courtesy of HomeAway and The Westin Kierland.

Chef’s Table at The PhoCusWright Conference

Please meet at the PhoCusWright Reception Desk, Hall of States, Lobby Level

(Exclusively by invitation only)
A fabulous evening is planned including superb food and wine, stimulating conversation and a few surprises.

The Young Leaders Summit: After-Hours

Tommy Bahama's, Kierland Commons

(Exclusively for The Class of 35)
Cocktails are served! Take a break from business (or not) and enjoy a few drinks with your newfound friends from across the industry.

PhoCusWright Reception Desk Open for Center Stage

Hall of States, Lobby Level

Register or check in, and collect your conference materials. PhoCusWright Reception is the go-to spot for all your needs.

Breakfast: The Finale

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Stock up on energy in preparation for another day immersed in the travel industry's hottest issues and trends.

The New Media Summit Town Hall Breakfast

Nellie Cashman's Restaurant, Lower Level

(Exclusively for press and accredited bloggers)
Join PhoCusWright's analysts for open, candid conversation and Q&A. Network and exchange ideas with fellow bloggers and journalists.

Innovator and Exhibitor Showcase

Culturekeepers Halls West and South, Lobby Level and Kierland Grand Ballroom, Lobby Level

Meet with the exhibitors and The Travel Innovation Summit demonstrators one on one. And be sure to visit the AOL Buzz Bar for a refreshment at any time!

Center Stage Sessions

Opening Monologue: Part II

Philip C. Wolf, President and CEO, PhoCusWright Inc.

Executive Roundtable: Street Talk. VC Talk. PE Talk.

Paul Keung, Managing Director, Head of Asia Equity Research, Oppenheimer Investments Asia Limited

Mark S. Mahaney, Managing Director, Internet Research, Citigroup Investment Research

Matt McIlwain, Managing Director, Madrona Venture Group LLC

Patricia Nakache, General Partner, Trinity Ventures

Moderated by

Jake Fuller, Senior Research Analyst, Finance and Analytics, PhoCusWright Inc.

Keynote: Groupon

Rob Solomon, President and COO, Groupon Inc.

Talkback (15 min): Industry peers lead Q&A

Brendan Murphy, Founder and Chief Inspiration Officer, TripAlertz.com

Tahnee Perry, Director, Event Sales and Marketing, PhoCusWright Inc.

Five Minutes of Fame: Finalist (2 of 4)

The travel industry's four hottest, most innovative Web- and mobile-based applications – selected by the audience of Tuesday's (November 16) Travel Innovation Summit – present their innovations. A blue ribbon-panel of judges will select one winner.

Aaron Gowell, Founder and CEO, SilverRail Technologies

Keynote: Razorfish

Pete Stein, President, East, Razorfish Inc.

Talkback (15 min): Industry peers lead Q&A

Sarah Kennedy Ellis, Manager, Social Media Product Marketing, Sabre Holdings Corporation

Clayton Reid, President and Managing Partner, MMG Worldwide

Executive Roundtable: Courting Chaos – The Conference Theme Comes To Life

Erin Defosse, Director of Product Strategy, Bazaarvoice

Alok Deshpande, Co-Founder and Chief Software Architect, Loopt Inc.

Evan Korzon, Vice President, Cities and Tourism, SCVNGR

Kevin May, Editor, Tnooz - Talking Travel Tech

Moderated by

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Five Minutes of Fame: Runner-Up (2 of 3)

The runners-up from Tuesday's (November 16) Travel Innovation Summit present their innovations.

Alex Mashinsky, Founder and CEO, GroundLink

Break: Caffeine and Connections

Exhibitor Showcase, Kierland Grand Ballroom, Lobby Level

Grab a quick bite before tracking down that final person on your "must see" list, or close the deal over a cup of joe.

Five Minutes of Fame: Runner-Up (3 of 3)

The runners-up from Tuesday's (November 16) Travel Innovation Summit present their innovations.

David Tossell, CEO, CruiseLabs

Executive Interview: Expedia

Dara Khosrowshahi, President and CEO, Expedia Inc.

One-on-one interview with

Carroll Rheem, Director, Research, PhoCusWright Inc.

MassiveGood - An Innovative Approach In The Corporate Social Responsibility World

Jean-Louis Richard, COO, Millennium Foundation for Innovative Finance for Health

Executive Roundtable: Public Spotlight On Private Sale

Ben Fischman, CEO, Rue La La

Drew Marich, CEO, Luxury Link LLC

Andrew Patterson, Founder and CEO, Jetsetter (a member of Gilt Groupe)

Gilles Talec, U.S. CEO, Voyage Prive

Laurent Vernhes, President and CEO, Tablet Inc.

Moderated by

Carroll Rheem, Director, Research, PhoCusWright Inc.

Five Minutes of Fame: Finalist (3 of 4)

The travel industry's four hottest, most innovative Web- and mobile-based applications – selected by the audience of Tuesday's (November 16) Travel Innovation Summit – present their innovations. A blue ribbon-panel of judges will select one winner.

Adam Goldstein, Co-Founder and CEO, Hipmunk Inc.

Roundtable: U.S. Carriers Making News -- Déjà vu and Some Things New

Cory Garner, Director of Distribution Strategy, American Airlines Inc.

John Gustafson, Director, Distribution Strategy, US Airways Inc.

Robert McDowell, Managing Director, Distribution and eCommerce, United Airlines Inc.

Moderated by

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Five Minutes of Fame: Finalist (4 of 4)

The travel industry's four hottest, most innovative Web- and mobile-based applications – selected by the audience of Tuesday's (November 16) Travel Innovation Summit – present their innovations. A blue ribbon-panel of judges will select one winner.

Mark Watkins, Co-Founder and CEO, goby Technologies Inc.

Executive Interview: Priceline

Jeffery H. Boyd, President and CEO, Priceline.com Inc.

One-on-one interview with

Lorraine Sileo, Vice President, Research, PhoCusWright Inc.

Epilogue and PhoCusWright Travel Innovation Summit Winner Announcement

Don't miss the announcement of the 2010 "PhoCusWright Travel Innovation Summit Winner" award! The winner is determined by the following judges:

• James Davidson, President and CEO, Farelogix Inc.
• Jay Habegger, Co-Founder and CEO, OwnerIQ Inc.
• Terrell Jones, Managing Principal, Essential Ideas and Founder and Former CEO, Travelocity.com
• Mike Kistner, CEO, Pegasus Solutions Inc.
• Bill McAleer, Managing Director, Voyager Capital
• Michael McCormick, Executive Director and COO, National Business Travel Association Inc.
• Matt McIlwain, Managing Director, Madrona Venture Group LLC
• Timothy Mullaney, Journalist
• Mark Okerstrom, Senior Vice President, Corporate Development, Expedia Inc.
• Debu Purkayastha, Principal, Corporate Development, M&A, Google Inc.
• Josh Steinitz, CEO, NileGuide
• Joseph Strodel, Director, Corporate and Foundation Affairs, Office of External Affairs, Cornell University School of Hotel Administration
• Edward Williams, Partner, Brook Venture Fund

Philip C. Wolf, President and CEO, PhoCusWright Inc.

Online Conference Wrap-up

William Carroll, Senior Hotel and Lodging Analyst, PhoCusWright Inc.

David Juman, Online Conference Moderator, PhoCusWright Inc.

Douglas Quinby, Senior Director, Research, PhoCusWright Inc.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.

Late Lunch

Northern Sky Terrace, Lower Level (rain backup: Pavilion, exit from Culturekeepers Hall South, Lobby Level)

Stop for a late lunch before heading to the airport, or relax on the terrace and linger. Reflect on the day's events – and enjoy the view. Don't forget to bring your sunglasses!

Please note: The program is subject to change without notice.

Location: Conference sessions during The Travel Innovation Summit and Center Stage events generally take place in the in the Theater in the Grand Ballroom of The Westin Kierland in Phoenix, Arizona. Other session locations are noted.

Hours: The conference will commence and continue punctually. Please take your seats early. The doors to the Grand Ballroom and Exhibitor and Innovator Showcase will open at breakfast each day, and will remain open throughout each event until the end of the program.

Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable.

Credentials: Your badge with your photo is your ticket into all conference activities (sessions, exhibitions, meals and receptions) and must be worn at all times. Badges are not transferable.

Speaker Presentations: All sessions will be available on-demand at My Conference through May 31, 2011.