Clicky

November 16 - 18, 2010    Westin Kierland, Phoenix, Arizona USA

IHG Case Study: Moving from Near-Time to Real-Time Email Marketing

#strongmail
Consumers increasingly expect enterprises to provide them with real-time, personalized service and communications that are tailored to their preferences. Several years ago, IHG made a strategic decision to align with their customer expectations and transition to a real-time marketing organization, using email as critical component of their overall strategy. This session provides a deep dive into how one of the largest hotel chains in the world has increased revenue and customer satisfaction through the following:

  • Deliver highly personalized, one-to-one email messages in less than two seconds
  • Tighter integration with Unica and Teradata drives advanced levels of targeting, segmentation, offer personalization, and analytics
  • 81% reduction in time to build and deploy dynamic emails
  • Reduced costs and streamlined processes
  • Centralized email marketing operations with improved local access for regions
  • Real-time access to customer response data allows other enterprise systems to operate more efficiently with a complete and current view of the customer
  • Scalability to accommodate business growth

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