PhoCusWright Conference

« 2011 program schedule

IHG Case Study: Moving from Near-Time to Real-Time Email Marketing

#strongmail
Consumers increasingly expect enterprises to provide them with real-time, personalized service and communications that are tailored to their preferences. Several years ago, IHG made a strategic decision to align with their customer expectations and transition to a real-time marketing organization, using email as critical component of their overall strategy. This session provides a deep dive into how one of the largest hotel chains in the world has increased revenue and customer satisfaction through the following:

• Deliver highly personalized, one-to-one email messages in less than two seconds
• Tighter integration with Unica and Teradata drives advanced levels of targeting, segmentation, offer personalization, and analytics
• 81% reduction in time to build and deploy dynamic emails
• Reduced costs and streamlined processes
• Centralized email marketing operations with improved local access for regions
• Real-time access to customer response data allows other enterprise systems to operate more efficiently with a complete and current view of the customer
• Scalability to accommodate business growth

Video Player Requirements

Compatible Browsers: Internet Explorer 8, Firefox 3.5+, Chrome 7+
Flash Version: Adobe Flash 10+
Ports: These network ports must be open: 1935 and 443
MINIMUM REQUIRED BANDWIDTH: 500kbps