November 16 - 18, 2010    Westin Kierland, Phoenix, Arizona USA

Consumer Sentiment Overload? Monitoring Social Media,
Search, and Email

The Internet continues to evolve as the dominant travel research and booking vehicle. With countless online destinations for travelers to share opinions and experiences, a marketer's distribution network can be a mere click away from these evolving engagement points. Attend to explore how social media, search, and email are affecting the travel industry and how to use them to drive marketing initiatives. Get answers to questions such as "Who are the fans and creators of user-generated travel content?" and "What can search tell us about consumer sentiment and travel issues?" Understand the search behavior within the purchasing funnel, learn to tailor email marketing campaigns to influence perception, and hear a case study presented by a leading online travel player demonstrating their search and social initiatives.

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Flash Version: Adobe Flash 10+
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