PhoCusWright Conference

Ticket Pricing

2 day tickets US$3,400
3 day tickets $3,800

Westin Kierland, Phoenix Arizona USA

1. Disparate Devices and Channels
2. Strains on Search
3. Tapping New Travelers
4. See Me, Hear Me, Touch Me
5. Significant Surprise

Chaos Calls, Navigating the New

Disparate Devices and Channels.
Web, WAP or GPS? Twitter, LinkedIn or Facebook? Blackberry, iPhone, Android, Kindle or iPad? Laptop or set-top? A long, intimidating list that is still growing. The proliferation of discrete and sometimes proprietary platforms, social networks, channels and devices has been extraordinary, prompting travelers to connect and get content in distinctly different ways. The fragmentation demands separate strategies to engage different users in specific ways, proof that the Golden Age of the Web is over.

Tenet #2: Strains on Search—Read More