Strains on Search.
In a bid to protect their brands and realize some revenue online, struggling newspaper, magazine and other traditional publishers are putting more content behind firewalls or paid log ins. Meanwhile, Google cannot "see" everything amidst the chaos while additional channels further obscure search engines' "vision." Gated content, plus the fact that "normal" SEO tactics do not work well for video, presents new challenges for organizations busily attracting quality eyeballs. For those anxious to check off the "SEO strategy" box as "done," your to-do list just got longer.
Tenet #3: Tapping New Travelers—Read More