PhoCusWright Conference

Ticket Pricing

2 day tickets US$3,400
3 day tickets $3,800

Westin Kierland, Phoenix Arizona USA

1. Disparate Devices and Channels
2. Strains on Search
3. Tapping New Travelers
4. See Me, Hear Me, Touch Me
5. Significant Surprise

Chaos Calls, Navigating the New

Tapping New Travelers.
Despite tough times, millions of travelers (many of them in the Asia Pacific region) are leaving their borders for the first time on a quest for sensational experiences. Their search, shop and buy behavior is unique, necessitating tailor-made tools and services. Capturing a piece of this great, global potential requires optimizing local search, becoming a source market authority and grasping culture and language. Those who fail to understand target markets risk losing out to competitors who "get it."

Tenet #4: See Me, Hear Me, Touch Me.—Read More